MOWER INTERNSHIP
During the summer of 2019, I completed an internship in the public relations department at Mower in Buffalo, New York. I did projects for companies such as Goldberg Segalla, The Boys and Girls Clubs Collaborative of WNY, CIE Tours, Marrano Homes, and specific specialties in the Mower office. I wrote pitches, media alerts, press releases, and advertorials. I did new client research and market research for outlets. I also organized office-wide events and participated in client meetings and brainstorming sessions. I became engaged with the other professionals in the agency and fully acclimated myself to office culture.
GOLDBERG SEGALLA
For this client, I participated in biweekly client phone calls reporting the status of our work. I also interviewed partners at the firm to develop content for the email pitches I wrote. For each pitch I developed a media list to guide which outlets to send it to by using Cision software and general online research.
THE BOYS & GIRLS CLUBS COLLABORATIVE OF WNY
For The Boys & Girls Clubs Collaborative of WNY I worked alongside another member of the PR team at Mower to organize a press conference announcing a collaborative project between The BGCCWNY, First Niagara Foundation and The Ralph C. Wilson Jr. Foundation. I worked on writing the media alert, writing the press release, securing coverage in The Buffalo News, coordinating press for the event and working the press conference on July 25th.
MOWER
During my internship, I completed several projects for the Mower Agency. I organized and executed the agency-wide Day of Caring that attracted the entire office to take hours out of their work day to make bag lunches for The United Way Sandwich Project donated to The Salvation Army of Buffalo. Additionally, I contributed to strategic business development activities by identifying potential events and evaluating them for the strategic fit and anticipated return on investment for Mower specialty groups. For the Healthcare Specialty, specifically, I also created a media list divided into 4 subcategories for content promotion.
